About Me

Well, hello there. Nice to make your acquaintance.

I'm Tim.

I'm the proprietor of this site, and I've been doing this content thing for a long time.

I backed into this career by being the office Internet guru in my pre-web days. I thrive using both sides of my brain—a necessity for any good content strategist. Creative enough to meet people where they are, and analytical enough to see structures and taxonomies (and metadata and content management systems, oh my!)

I've worked solo, with cross-functional teams, and led entire practices—in just about every client context imaginable. I've been everywhere, man.

I've worked solo as a one man band, with cross functional teams, and leading entire practices—in just about every client context you have think of really.

I've been everywhere, man.

Sound goo to you? Let's make some cool things.

Cheers,
Tim


What I do

II design thoughtful content and user experiences across many industries for brands of all sizes—B2B, B2X, and B2B2C clients with their unique challenges.

I'm comfortable on both sides of the content strategy fence—the user-facing, brand-focused side and the technical structural side.

I've contributed to the Content Strategy Alliance, led teams at Rubicon CX, Rightpoint, and Sapient, and whether working solo or with teams, I combine creativity with systems thinking to deliver user-centered, content-led experiences that drive measurable results.

Where I've been

I've been lucky enough to work for some of the biggest and most interesting brands in the world (some apply to multiple categories):

For the visual folks:

Grid of brand logos.
The inevitable brand wall.

For the word people:

Automotive & transportation

  • Acura
  • Genesis
  • John Deere
  • Mercedes Benz

Digital workspace

  • Benjamin Moore
  • Coca-Cola
  • Exelon
  • Motiva

Consumer goods & services

  • ADT
  • Benjamin Moore
  • Coca-Cola
  • Craftsman
  • John Deere
  • Michelin
  • Southern Glazer’s Wine & Spirits
  • UPS
  • Whole Foods Market

Education

  • Kennesaw State University
  • MD Anderson Cancer Center
  • St Jude Research Hospital

Financial services

  • BB&T (Truist)
  • J.P. Morgan-Chase
  • Mastercard
  • Protective Insurance
  • VALIC

Healthcare & life sciences

  • Boehringer Ingelheim
  • Boston Scientific
  • Cigna
  • Georgia Department of Public Health
  • MD Anderson Cancer Center
  • St Jude Research Hospital

Hospitality & travel

  • Carnival
  • Holland America
  • Hyatt
  • IHG
  • Cherokee Nation Entertainment
  • NASCAR
  • Seabourn Cruises
  • Universal Orlando

Retail & e-commerce

  • Academy Sports & Outdoors
  • Dell Technologies
  • Genuine Parts Corporation (NAPA Auto Parts)
  • The Home Depot
  • Neiman Marcus
  • Princess Auto
  • Target

Technology

  • ADT
  • Adobe
  • Big Commerce
  • Brighthive
  • Cerence
  • Dell Technologies
  • Google
  • Mastercard
  • UPS