Enterprise Content Strategy Leader

25+ years building scalable content operations for Fortune 500 companies helping them transform how they approach content

My resume

I've been working in content strategy since 1998, when the discipline was just beginning to emerge at various agencies independently. I'm one of the original content strategists (from USWeb/CKS).

Before that, I was a technical writer and a poet—someone who thought deeply about language, meaning, and the space between what's said and what's understood. These may seem incongruent, but both areas contribute to how I approach content strategy today. Making the complex simple and finding just the right was to express it and make it sing.

That background has shaped everything I've done since. Content strategy, at its best, isn't just about organizing information or filling templates. It's about understanding how language works, how people make sense of things, and how to build systems that enable both clarity and connection.

Over 25 years, I've worked at every level of content complexity. At UPS, I managed global content operations across 119 countries and 23 languages—building governance frameworks that had to work across cultures, systems, and stakeholder groups with competing priorities. That work taught me how to think at enterprise scale: how to create structures that are rigorous enough to maintain consistency but flexible enough to adapt to local needs.

I've also spent significant time leading content practices at agencies like Rightpoint and Publicis Sapient, working with Fortune 500 clients across healthcare, automotive, healthcare, technology, travel, and consumer brands. In those roles, I built teams, developed methodologies, and embedded strategic thinking into organizations that needed to transform how they approached content. The work ranged from digital transformations and CMS implementations to content modeling, taxonomy design, and governance framework development—always focused on making content scalable, maintainable, and effective.

In 2020, I founded Rubicon CX to deliver enterprise content strategy in a more focused, boutique model. I've worked with clients including Dell Technologies, Genesis, Kennesaw State University, and St. Jude Children's Research Hospital—helping them solve complex content challenges, build sustainable governance models, and create digital experiences that actually serve their audiences. The work spans all three pillars of content strategy: experience (what users need), delivery (how systems enable it), and governance (how organizations sustain it).

My approach is iterative and collaborative. I ask questions. I listen. I adjust. I don't come in with a predetermined playbook—I come in to understand the specific challenges an organization faces and design solutions that fit. The poet in me shows up in the precision: knowing what to include, what to leave out, and how to make complex ideas clear. The strategist in me shows up in the systems thinking: understanding how content flows through organizations, where bottlenecks emerge, and how to build frameworks that enable teams to do their best work. The technical writer in me still strives to know how complex things are and state them simply (hat tip to Hemingway).

I'm currently seeking senior content leadership roles—VP of Content Strategy, Chief Content Officer, or Director-level positions—where I can apply this experience to help organizations transform how they approach content. I'm drawn to complex challenges: enterprise-scale operations, digital transformations, governance frameworks that need to work across business units and geographies. I bring 25 years of experience building and scaling content systems, a track record of leading teams and practices, and the ability to move between strategic vision and hands-on execution.

If you're looking for fractional or contract content strategy support, you can learn more about my consultancy at Rubicon CX.

Where I've been

Over my career, I've been lucky enough to work for some of the biggest and most interesting brands in the world (some apply to multiple categories):

For the visual folks:

For the word people: