Brand and experience
Interesting discussion about customer experience vs. brand...
[Note: moved from earlier content blog, Contented]
https://vimeo.com/7493030
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Voice is a system, not a style guide
Brand voice consistency doesn't fail because of bad writing. It fails because most organizations treat voice as a documentation instead of an infrastructure. A style guide captures intent—but it doesn't create behavior. Learn what a real brand voice system contains.
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4 min read
Content in a Plague Year
As the entire planet struggles to come to terms with its new reality in the phase of the novel COVID-19 pandemic, I’ve begun to reflect a bit on the ramifications for what it is that we do. It would be very easy right now to pat ourselves on the backs and say something like “your content is now more
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2 min read
