Examples

The breadth and depth of work I have brought to bear for my clients.

See example deliverables for clients in many industries.

Below you will find examples of the work I've produced for my clients. Some of it is necessarily sanitized to preserve client confidentiality, but the gist should still be apparent. More are available to be presented (but not shared) on request.

Content experience deliverables

Content is the beating heart of the user experience. 

I can inventory and audit the current state of your content to identify opportunities that will lead to actionable recommendations and, if required, a voice and tone for your digital experience to reflect your brand’s personality and purpose.

The deliverables provided below span the range from content audits and assessments through content strategy briefs and content strategy playbooks.

Content delivery deliverables

All content needs to be managed 

No experience will succeed unless it can be easily delivered. To this end we  create create content models to inform system design to ensure that the content author experience is easy to use. We also create taxonomies and metadata specifications to drive personalization and improve site search (as well as providing SEO lift).  

The deliverables provided below span the range from content models, content strategy playbooks with component level guidance, and taxonomies and metadata specifications.

Content governance deliverables

The processes and roles required to keep things up to date 

Without governance the other pillars that provide for a great experience fall apart. Working with you, we can determine the best content governance model for maintaining and optimizing the performance of your content, including all online and offline editorial processes. This also includes detailing the roles required.

The deliverables provided below include a full governance model recommendations including roles and responsibilities and process, and editorial workflows, that include detailed authoring and review steps.

Bringing it to life for your users 

Once all the other pieces are in place to ensure the continual, smart delivery of content, that content has still be to created—either through editing existing content, as determined during a content audit or assessment or by creating brand new content based on the gap analysis from earlier phases.

This includes such things as continually maintaining a blog to keep content fresh, meeting an editorial calendar for product launches, and generally keeping content current, relevant, and on brand as part of the overall maintenance process. And then, once the content has been created, using social platforms to activate the content and amplify its reach.

The examples provided provided below span the of content creation activities, including page copy and downloadable assets.

Dell Technologies

From 2021 to 2022, I supported Dell Technologies with various types of UX and copywriting support. First, I helped populate the UX copy for the Dell Design System 2.0 (Dell Design System 2.0). Specifically, I wrote the copy for the following components: Breadcrumb, Divider, Footnote, Modal, Overlay, Select, Tabs, and Text Area.

This included working with designers to understand the features of each component and foundation to document them for using in designing and creating Dell’s digital properties.

During this time, IX also wrote vision copy for roadshows to help sell digital concepts internally, including a fleet management application and a next generation (NextGen) customer facing experience to help users keep their computing experience optimized. The copydecks for each are included below (unfortunately without visuals because of client non-disclosure agreement):

Cerence

For the better part of 2020, IX supported Cerence, the leader in providing AI solutions within your vehicles. First, we helped with a repeatable product-launch content creation process. This resulted in a number of successful product launches supported by content on the web, both as page copy and downloadable PDFs. We focused on the product section and created content to support approximately 75% of the content that is currently live at Cerence.com, including the copy and fact sheets (below) in the following product areas:

Core Technologies
Cloud Services
Voice & Beyond
Mobility Platforms
Platform Developers

The downloadable PDF fact sheets can be found below.