Services

A breakdown of the services I provide by area: content experience, content delivery, and content governance.

Leading with human intelligence and feeling

We’ve been told a lot about AI and how it can replace many tasks that actual humans do day today. They we’re right about AI and they were wrong.

I recognize that AI can perform many rote tasks, which I can then review in a fraction of the time (and cost) to do it wholesale. It can help summarizing large amounts of data for example.

But I will never use AI to create new material to pass off as human content. This includes my own presentations, web content, and the like. As a poet, I take the ethical concerns around copyright very seriously. I will disclose exactly when and where AI has been used in all my work.

That is my promise. Proudly human.

Services overview

My services break into three categories, each of which is further detailed below, and they map to the following closed-loop strategy process:

Content experience

From branding to brief

It starts with understanding where you are…
I inventory and audit your current content to identify opportunities for improvement. We assess content qualitatively against best practices and quantitatively through analytics and SEO performance, pinpointing specific enhancements for your future experience..

Content design briefs cover user interactions, brand voice and tone, and messaging hierarchies. Our actionable recommendations are based on observations, research findings, and technical feasibility, prioritized by business value and complexity for your roadmap.

Specific work products or deliverables:

• Brand personality
• Voice and tone
• Content audits
• Content strategy briefs
• Page-level content strategies
• Content priority diagrams
• UX Writing
• Content marketing strategy and writing
• Copywriting

Designing for the experience on the back-end

The best content needs to be managed…
Great content requires efficient back-end systems like a CMS or DAM to remain timely and relevant. I will collaborate with your business users and tech team to ensure system designs meet content requirements and create content models that optimize the author experience. 

I'll work with your business users and the technology team to ensure that any system design meets the content requirements for the overall experience. We create content models to inform system design to ensure that the content author experience is optimized and easy to use for business users. 

I have experience with all major content management systems including AEM, Contentful, Opentext, SharePoint, Sitecore, Tridion SDL, and WordPress. Our tagging strategies, taxonomies, and metadata specifications ensure content is properly categorized to drive personalization, improve search, and boost SEO.

Specific work products or deliverables:

• CMS and DAM capabilities evaluation
• Content models
• Taxonomy design
• Metadata definition and tagging specifications
• Tagging strategy
• Accessibility enablement
• SEO support

Maintaining the experience

Keeping it all tied together…
Governance is essential to maintain content integrity. I can help determine the optimal governance model for maintaining and optimizing your content performance across all editorial processes—online and off.

I can define players, responsibilities (using a RACI), and appropriate staffing models to ensure timely content maintenance, audits, and optimization without straining business resources.

Specific work products or deliverables:

• Governance model definition and specifications
• Team structure optimization
• Maintenance workflows
• Process improvement