The history of content strategy and me
A brief history of content strategy as I lived it from the beginning.
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2 min read
Content Strategy
Truly Immersive Content has Arrived
With the quarantine, users began to look to bring those richer...
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3 min read
Content in a Plague Year
As the entire planet struggles to come to terms with its new reality in the phase of the novel COVID-19 pandemic, I’ve begun to reflect a bit on the ramifications for what it is that we do. It would be very easy right now to pat ourselves on the backs and say something like “your content is now more
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2 min read
The End of Personalization?
At least that what the headline of this report from Gartner implies. Ignore the headline folks, only a few companies are even equipped to deal with the level of personalization that they are talking about, and that requires deep data and lots of smart systems running on the back-end. Only a couple o
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1 min read
Where is the Brand in SharePoint Modern?
I spent a fair amount of time on SharePoint Modern projects in the last year of so, and you know what, I often found myself asking this same question. In the quest for easy implementation and out-of-the-box functionality, a lot is often left by the wayside. Look, I get it. Companies have to deal wit
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1 min read
Don't Click Here
One of the things that it seems that I always have to tell my clients is avoiding using "Click Here" as a link
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1 min read
This Is My Career on Drugs
Here is the full text of a legitimate business e-mail I just sent in response to a request for helping out with a couple of hours of content work for a project I'm not assigned to:
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1 min read
What I am Going on about Here Anyways?
I've found that I repeat myself a lot from engagement to engagement, so this became a thing...
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1 min read