The leadership gap
Content programs don't fail on execution. They fail on the leadership gap—all the responsibility for content, and no one with the authority to act on it.
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4 min read
Content Governance
Content is a platform
Content isn't a campaign, a style guide, a CMS default interface, or a governance afterthought. It's the platform other things run on—and the experience is the only thing that proves it's working.
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1 min read
The operating model problem isn't new
CMOs are told their AI problem is really an operating model problem. Content strategists have argued this for twenty years. AI didn't create the gap between governance and accountability—it just made ignoring it expensive.
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3 min read
Content is a platform, not a campaign
Most organizations budget content as a marketing expense. That's the misclassification. Content isn't a campaign deliverable—it's a platform.
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3 min read
The power of taxonomy
How taxonomy powers modern customer experiences and is the foundation of Digital Success.
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2 min read
