The leadership gap
Content programs don't fail on execution. They fail on the leadership gap—all the responsibility for content, and no one with the authority to act on it.
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4 min read
Content programs don't fail on execution. They fail on the leadership gap—all the responsibility for content, and no one with the authority to act on it.
Most organizations hit an inflection point where content stops being a production problem and starts being a leadership problem. Here's what a fractional content leader does—and whether you need one.