Dear all y'all
AI doesn't make any of our disciplines obsolete. It makes our ability to work across them more important.
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2 min read
Content Marketing
We gave everything a new name and called it progress
The content field has been naming and renaming itself for two decades. Content strategist, content designer, UX writer, content marketer. Different titles, overlapping work, growing confusion. Here's what the proliferation cost, and what coherence would actually look like.
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5 min read
Lions and tigers and bears, oh my! A Field Guide to content practitioners
Content strategists, content designers, UX writers, content marketers—same forest, different animals. A field guide to content for executives who keep getting lost.
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3 min read
Content is a platform, not a campaign
Most organizations budget content as a marketing expense. That's the misclassification. Content isn't a campaign deliverable—it's a platform.
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3 min read
ChatGPT, or how I learned to stop worrying and not hate AI
ChatGPT has kicked off a fresh round of hand wringing by content professionals, but I'm not sure the news is all bad.
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2 min read
Wal-Mart has a blog
Believe it or not, I come not to bury Wal-Mart, but to praise it.
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1 min read
What I am going on about here anyways?
I've found that I repeat myself a lot from engagement to engagement, so this became a thing...
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1 min read
