Dear all y'all
AI doesn't make any of our disciplines obsolete. It makes our ability to work across them more important.
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2 min read
Copywriting
We gave everything a new name and called it progress
The content field has been naming and renaming itself for two decades. Content strategist, content designer, UX writer, content marketer. Different titles, overlapping work, growing confusion. Here's what the proliferation cost, and what coherence would actually look like.
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5 min read
The history of content strategy and me
A brief history of content strategy as I lived it from the beginning.
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2 min read
